If you want your business listings to improve, it’s important to regularly update them. Keep your information accurate and up-to-date and include images and videos whenever possible. Write engaging, keyword-rich descriptions, and offer specials and discounts to encourage customers to check out your listing. Encourage customer reviews and testimonials, and work on improving your website’s SEO so that your listing comes up higher in search results. Adding new content frequently will also help keep people interested in your listing.   How to Use Business Listings to Your Advantage It’s important to…

If you manage a business, you know how important it is to keep your information accurate and up-to-date. Your customers need to be able to find you, and if your hours or contact information changes, you don’t want them to be left in the dark. The same goes for your business listings. If you’re not familiar, business listings are the online profiles that contain your business name, address, phone number, and other important information. This is what must show up. Why Updating Your Business Listings Regularly Matters If you’re not regularly…

As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I’ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But more often than not, I’ve seen most of them linger then fizzle. “Founders launch their product, wonder why it isn’t growing like gangbusters and then immediately try to fix their growth problem.” They turn to growth…